Pronounced: Sid-don-knee Dow (like cow) Voo
It's a pen name.
Why?
My pedestrian day job requires me to be equally mundane and, on occasion, serious. It is highly likely my gritty, rampantly dirty stories would go down like a lead balloon in the workplace.
Industries I have dabbled in include celebrity PR, fashion and beauty, hospitality, healthcare and wellness. Roles have ranged from coffee maker/wine pourer, keeper of the files, creator, strategist, developer, planner, marketeer, fabulous nobody and the number cruncher aka rainmaker.
I am a global citizen and have lived in many countries.
I have lived well, and I have sofa surfed*. I have won awards for my work and chased by the 'black dog'. I've been a whistle blower then black listed*. The asterisks are linked.
No surprise that I enjoy inventing humorous, no holds barred, fictional accounts of real-life events and the characters I've observed throughout my corporate career.
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